The Value of Market Research Surveys for a Successful Business

Online market research surveys are fast and easy to create. They are less disruptive when compared to face-to-face or phone interviews. Creating an efficient and successful survey is a skill and should not be done without proper game planning.

Market Research is Essential to Stay Competitive in the Market

To stay competitive in the market, you need to do market research! It’s profitable for any company to take a look to see what will drive success and a good place to commence is to evaluate the value of market research. A well-thought-out survey is the best method of learning what you are doing efficiently and how you can improve it. Online market research surveys help companies in collecting feedback to resolve issues, and to find out if customers are satisfied, and evaluate the level of customer loyalty. Market research helps you to entice more customers as well as keeping existing ones satisfied.

Many successful business owners invested in market research software, to conduct online surveys as it provides them with significant data to analyze before making important products, services, or organizational decisions. If designed well and conducted properly, the online market research survey tool offers considerable benefits over other formats such as face-to-face or phone surveys.

 However, all you need to do is concentrate on the right questions while conducting research.

Why Conduct Automobile Service Evaluation Surveys

Conducting surveys in automobile industry really have lots of benefits. It can help automobile manufacturers, original equipment manufacturers, dealerships, auto maintenance companies, repair & body shops, restoration shops, and rental car companies ask customers questions to measure customer satisfaction unique to the automotive industry.

Below are a few things that you should consider while conducting automobile service evaluation surveys: 

Send Surveys to the Right People 

Great B2B automotive research starts with collecting data from the right people. The right solutions can help solicit insights from a variety of audiences including test drivers, automotive journalists, car designers, engineers, car restoration specialists, engine builders, race car drivers, assembly line workers, technicians, and sales managers. Gather insights throughout the automotive customer’s journey to be able to learn what is working and what areas need to be improved.

Different Types of Surveys to Gather Customer Insights 

To gather customer insight and keep your customers happy and your automotive organization running smoothly, conduct various post test-drive surveys, post-purchase surveys, vehicle satisfaction surveys, driver preference surveys, advertising effectiveness surveys, product development research, vehicle maintenance research, website visitor research, conjoint analysis, and/or market segmentation.

Numerous Surveys to Gather Employee Insights 

Your automotive organization is driven by your employees. It is equally important to gather employee insights that can help raise the bar with your automotive workforce. Conduct new hire & on boarding surveys, employee exit interviews, a 360° feedback survey, employee engagement surveys, employee satisfaction surveys, and/or an employee training evaluation. With such surveys, you can gather insights for a broad range of automotive-related organizations and purposes.

You should consider the help of Ambivista to conduct your surveys. Overall, you can’t go wrong with Ambivista. If you prefer self-service, you will find that Ambivista has one of the most comprehensive and robust online survey tools on the market. 

Ambivista offers feedback technology and consulting to make it easier for your organization to uncover actionable feedback unique to the automotive industry. Once you have designed a quality survey, start sharing that survey through your email and social media accounts. We’ll make it easy for you to gather answers and analyze the results. Our seasoned professionals will handle everything, from strategy to execution. A dedicated project manager will be assigned to each survey project and will handle all the details of the administration. 

Get started fast with Ambivista's online survey tool and create your own survey hassle-free. For more information, feel free to visit https://www.ambivista.com.

Don’t Forget to Maintain Your Connection with Your Audience…Even After the Event

Did you recently have a great event? What’s next? Don’t forget to maintain a good relationship with your audience, even after the event. This will help to make your coming events even more successful.

Design a custom survey and gather constructive feedback that will help you learn what people think about your event and what changes could be done to improve it.

 
Here are some items that you should consider prior to sharing your survey:

Appreciate Your Audience for Participation

Keep an attitude of gratitude and keep your audience engaged by sending an email thanking all the participants as soon as the event is closed.

Discover the Improvement Areas

After administering your survey, analyze the results and come up with a summary of the key findings and areas of improvement. This summary report will contain all of the key insights that will facilitate your preparations for the next one. 

To get the survey results you need, follow the above-mentioned tips to create an awesome post-event survey. This, coupled with the best online survey tool, provides everything to quickly acquire the data you need. With dozens of question types and hundreds of configuration options, online survey tools, like the Ambivista Survey Insights Suite, help to get you the data that you need when you need it.

Looking for a bit of professional help? Let the Ph.D.-level researchers of Ambivista create a customized post-event survey for you that will yield the most valid and actionable findings. Ambivista offers survey consulting and design services to allow organizations, market research firms, and consultants alike to test and quantify hypotheses.

For more information, feel free to visit https://www.ambivista.com/.

Why Employee Engagement Surveys are Important for any Organization

The State of the American Workplace report from Gallup uncovered that only 33% of the country’s workers are actively engaged. Unengaged employees can affect the productivity of the organization and even pose a much more serious threat.

According to the survey conducted by The Economist, 84% of executives listed unengaged employees as one of the top 3 threats to their organizations. Unengaged employees are more than just an inconvenience; they can cost billions.

Therefore, it is crucial to measure employee engagement regularly, or in other words, it is important to gather regular insight into your employees. How is this done? More times than not, surveys are the answer. The overall goal of an employee engagement survey is not to measure the quality of their work; it’s all about finding out what matters to them.

Surveys can help organizations figure out how employees feel about their leadership, work environment, training, co-workers, and more. If you run a business, making your employees feel that their opinions matter and that they are valuable will help boost productivity, satisfaction, and overall engagement.

If the overall findings of the survey are not positive, management can leverage the results to brainstorm and implement ways to make their employees happier and more engaged. It is important to note that employee satisfaction and engagement are not a one-time event. In order to produce sustained engagement that will persevere over time, it is important to conduct regular survey campaigns (i.e., more than the traditional once-per-year endeavor).

Visit Ambivista for assistance with your employee survey campaigns. As a prominent survey-consulting firm, Ambivista can help you gauge your organization’s performance and ensure its continued success through our best-in-class methodologies.

So, what are you waiting for? Ambivista’s online survey tools and methodologies are unlike any other. Experience the Ambivista difference today and transform your organization with custom surveys.

For more information, feel free to visit https://www.ambivista.com/.

How Pulse Surveys are Effective in an Organization

As is common these days, managers in organizations are realizing that they want their offices to be places where employees can smile and enjoy their work with a sense of levity. In fact, there has been an abundance of research that links workplace levity to productivity (see some of the work from Dr. Heather Thornton, including her Lead with Levity podcast, if interested). Creating a great work culture is not easy, and it takes lots of effort. It is important to gather regular insights from employees to know which areas need improvement in your organization. 

Shorter ‘pulse surveys’, which normally involve a sample of employees, are conducted more regularly (e.g., weekly, monthly, or every quarter) and can help track progress in key areas. The best practice is to compliment pulse surveys with ongoing feedback alongside a traditional ‘all-employee’ survey to improve employee engagement. 

Conducting pulse surveys promotes a culture of continuous improvement, can help with employee retention, and encourages open communication. Research has shown that organizations that survey their employees frequently report having higher levels of satisfaction and employee engagement than organizations with less frequent surveys. It proves that conducting a survey is an effective way to gather valuable insights from your employees. According to HuffPost, gathering information from employee satisfaction surveys only becomes valuable to your company if you are able to learn from what you see and take action based on what you’ve learned.

To help you along the way, seek out the best survey software, which should be flexible, modern, and online - ultimately helping you to automate the survey process to obtain quality insights. 

Are you looking for the best survey software that can help you conduct surveys? Ambivista is at your service. Our team of PhD level researchers makes use of our proprietary state-of-the-art technology to create questionnaire designs. We will help you build effective engagement surveys for your workplace.  

It doesn’t matter if your goal is to assess the voice of your customers, the voice of your employees, or simply just to make your life a bit easier, we can help.

For more information, feel free to visit:  https://www.ambivista.com.

How an Employee Feedback Program Can Make the Difference for Your Startup Business

Starting a business can be difficult and requires a lot of determination. From writing a business plan and assessing your finances to building your team and choosing your vendors, there are many tasks involved when creating a startup business. 

There is no single formula for a startup’s success. However, an employee feedback program can help you unlock startup growth potential. 

Do you think that an employee feedback program is not worth it for a startup with only a few employees? Actually, when your business consists of only a handful of people, it may seem outlandish to conduct an employee feedback survey. But the quantity doesn’t matter; finding the improvement areas from the start will really help engage your new employees, and ultimately, improve the business.

Provide a Voice to Employees
Employees are able to freely share their opinions with the help of surveys. In other words, it allows employees to raise their concerns and helps them feel as if someone is listening. Thus, an employee opinion survey is one of the most effective platforms to hear the opinions and concerns of your employees and will, in the long run, help make a better working environment for them.

Discover Key Business Development Ideas
Speak with your employees about the positive ideas that could help the company attract and retain more talent who cares about the organization’s future and goals. Your actual goal is to seek people that care about more than just a paycheck. Regular surveys help demonstrate the commitment of your organization towards the employees, which in turn attracts more of the people you want working for you.

Act on the Survey Responses
After conducting a feedback survey, act on the survey responses and learn which areas you need to focus on to improve the quality of the workplace. Satisfied employees are more motivated to do a better job and are more likely to stay.
Do you want help to stand-up your own survey? If so, then get in touch with Ambivista. Our experts can help keep your employee engagement survey short and to the point. As a renowned survey-consulting firm, Ambivista can help you gauge your organization’s performance and success through an effective survey.

For more information, visit https://www.ambivista.com/.