The Do’s and Don’ts for a Good Questionnaire Design

Your questions are the most basic and fundamental element of any survey questionnaire. They need to be designed to elicit the most valid and actionable data, otherwise, the entire questionnaire may not return useful results. Include meticulous, valid, and engaging items in an organized fashion to provide the foundation for an exceptional questionnaire that can be used for impactful decision-making.

Have a look at the checklist of do’s and don’ts for designing a good questionnaire:

Do’s:

Use the right language

Design the survey using the right language as it’s the basis for your audience to have a clear understanding of what you’re asking. The survey language can influence the response rate of the survey. If respondents do not understand, they’re more likely to drop out prior to completion.

Design a simple survey

Write survey questions using simple and clear vocabulary. This way, respondents can easily understand what you are asking.

Design your survey for every device

It is important to create surveys that are appealing to the diverse respondent base across desktops, laptops, tablets, and phones. Online survey systems, such as the Ambivista Survey Insights Suite, come out the box as mobile-responsive.

Test the survey

Before finalizing the survey and sending it to your respondents, test the survey by sending it to your family, friends, or coworkers. This way, you will be able to get feedback from them to help you avoid mistakes that may cripple your ability to unearth true insights.

Don’ts:

Uncertain goals

When designing a questionnaire, it is imperative to have clear and defined goals. Once you have examined your project and evaluated the goal, only then should you start designing the questionnaire.

Overlook the screening questions

You will be able to increase the data quality by including the screening questions at the beginning of the questionnaire. Don’t ignore the screening questions in the survey.

Include technical terms

Don’t include complex technical terms and acronyms until you are sure that your audience is familiar with these terms.

If you want to design a questionnaire, you should consider these do’s and don’ts. You can also make your survey online with professional help.

Ambivista offers the best online survey services to design an effective and engaging survey. They offer questionnaire consulting and design services. The questionnaires that they design allow organizations, market research firms, and consultants alike to test and quantify hypotheses. Following their multistep survey questionnaire design process, you can rest assured that your custom-made survey created through their services will be designed with the utmost rigor. This, coupled with the best online survey tool on the market, provides everything required to acquire the data you need quickly.

Now creating an effective and engaging survey is within your reach.

To learn more, feel free to visit https://www.ambivista.com.