Make a Mobile-Survey’s User Experience Better to Increase the Response Rate

Do you know that a significant portion of your respondents will complete your survey on a mobile device? To retain more respondents, it is important to design the survey to accommodate many different mobile devices. 

  

Many times, respondents try to complete a survey but fail to finish it. While there are many reasons that may make respondents abandon a survey, one of the most common reasons is that users are often annoyed if they must zoom in and out in order to successfully complete a survey on a mobile device.  

While designing the survey for mobile devices, consider these three things:

1. Include one question on one page
   Scrolling up and down or zooming in and out is often annoying for respondents. So, include one question per page so that respondents can easily move to the next question after completing one.
   
2. Optimize the touch space
   In order to make a delightful experience, optimize the touch space in a way that the user isn't annoyed for being required to perform unnecessary taps. This may provide issues for the respondent, even leading to erroneous selections. Some of the top-performing survey solutions may offer this functionality out-the-box.  
   
3. Limit the number of questions
   According to experts, short and precise surveys encourage respondents to complete the survey. If your objectives can still be met, try to limit the number of questions to nore more than 8-10.

In this day and age, you must create surveys that are appealing to the diverse respondent base across phones and tablets. Prior to creating any survey, do your homework by considering the design and the user experience. You can also look for online survey tools that are flexible and modern to help you automate the survey process.

Mobile responsive surveys are built into the best survey tools, making surveys easy as they automatically size to your respondent’s device. This, ultimately, boosts survey respondent satisfaction and engagement.

If you want to find the ideal survey response rate in your industry, then find the best survey tool. Consider Ambivista, a world-renowned enterprise feedback solution provider with a strong reputation for providing the best services for the creation of great surveys. This allows you to uncover insight from your customers and/or employees. To learn more, feel free to visit https://www.ambivista.com/.