Surveys help to give direction to market research and other research endeavors by connecting qualified participants with targeted questions. The more qualified participants who complete your survey, the more data you’ll collect that can help you make informed decisions.
When it comes to conducting a survey, declining response rates, plus the increased cost and administrative burdens are some of the main concerns. Due to this, there has been an increased interest in the development and use of improved survey administration methods during the survey planning process. Ultimately, this helps to increase response rates and increase the efficiency of data collection overall.
In this article, we’ll address some of the ways that enable businesses to improve their survey administration practices.
Survey Administration by Experienced Professionals
Usually, there are general best practices for survey administration. However, many times organizations lack the necessary time and expertise to administer survey campaigns that will drive maximum respondent engagement. When this is the case, it is ultimately better to outsource to experienced survey administration professionals.
Survey Project Management Expert
Efficient and effective survey administration can be a large endeavor. It is important to assign a dedicated project manager who will handle all the details of the administration. The professional should be well-versed in all phases of best-practice survey administration and tailor each endeavor according to each client’s budget and needs. All you should have to do is sit back, relax, and watch the data roll-in when you have the right survey project manager.
Survey Administration Platforms
It is important to consider the ideal medium when launching a research campaign, because no single medium is one-size-fits-all. Collect data via a multitude of mediums, including:
- Online surveys
- Paper surveys
- Bubble-forms (Scantron®) surveys
- Interviews
- Focus groups
- Observational studies
- Mail surveys
- Phone surveys
- Intercept surveys
- Secret shopper surveys
These are some of the ways to get scalable, flexible, and comprehensive survey administration.
Are you looking for the best survey administration? Allow Ambivista’s professionals to lead your company’s campaign successfully.
Ambivista is a prominent survey-consulting firm. Coupling the best practice-oriented survey administration process with their advanced survey software, they successfully manage survey campaigns for hundreds of companies. They offer highly competitive pricing and expertise so that their clients can achieve the maximum ROI.